1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè) Professional occupations in advertising, marketing and public relations - Immiknow NOC - LEVEL A

本單元組包括廣告，市場營銷和公共關(guān)系的專家，他們分析，制定和實施溝通和推廣策略及資訊節(jié)目，分析廣告需求，并制定相應(yīng)的廣告和營銷計劃，宣傳活動和事件，并代表企業(yè)，政府和其他組織，演員，運動員，作家和其他有才華的個人保持與媒體的關(guān)系。他們受雇于咨詢公司，廣告公司，企業(yè)，協(xié)會，政府，社會機構(gòu)，博物館，美術(shù)館，公共利益團體，文化組織和其他組織，或者他們可能成為自雇人士。如娛樂，文學(xué)和體育經(jīng)紀(jì)人的代理都包含在這個單元組。

This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.

## 1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)頭銜范例 Example Titles - Immiknow NOC

* 廣告顧問 advertising consultant
* 通訊官 communications officer
* 通信專家 communications specialist
* 事件營銷專家 event marketing specialist
* 籌款顧問 fundraising consultant
* 信息官 information officer
* 文學(xué)代理人 literary agent
* 媒體協(xié)調(diào)員 media co-ordinator
* 媒體關(guān)系官員 media relations officer
* 博物館教育家 museum educator
* 表演代理 performers agent
* 新聞秘書 press secretary
* 公共事務(wù)官員 public affairs officer
* 公共關(guān)系顧問 public relations consultant
* 公關(guān)人員 public relations officer
* 公關(guān) publicist
* 宣傳代理 publicity agent

## 1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)主要職責(zé) Main duties - Immiknow NOC

廣告，市場營銷和公共關(guān)系專家執(zhí)行部分或全部下列職責(zé)：Specialists in advertising, marketing and public relations perform some or all of the following duties:

* 評估被提拔的產(chǎn)品或服務(wù)的特點，并按公司廣告需求提供建議
Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment

* 向客戶提供廣告或促銷策略
Advise clients on advertising or sales promotion strategies

* 制定和實施適當(dāng)?shù)挠∷⒒螂娮用襟w的廣告活動
Develop and implement advertising campaigns appropriate for print or electronic media

* 為內(nèi)部和外部觀眾收集，研究和準(zhǔn)備宣傳材料
Gather, research and prepare communications material for internal and external audiences

* 制定，實施和評估交流策略和方案，旨在告知客戶，員工和廣大公眾關(guān)于企業(yè)，政府和其他組織的倡議和政策
Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations

* 通過輿論和態(tài)度的調(diào)查，以確定他們的組織所服務(wù)的重點人群的利益和關(guān)心的內(nèi)容。
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization

* 準(zhǔn)備或監(jiān)督編制報告，簡報，書目，演講，網(wǎng)站和新聞稿
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases

* 制定并組織研討會，會議，儀式和其他用于宣傳，籌資和發(fā)布信息的活動
Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes

* 準(zhǔn)備和提供教育和宣傳活動，宣傳材料，提高對博物館，美術(shù)館和其他旅游景點的認識
Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions

* 啟動和維持與媒體的聯(lián)系
Initiate and maintain contact with the media

* 安排采訪和新聞發(fā)布會
Arrange interviews and news conferences

* 作為組織的發(fā)言人行事，并回應(yīng)書面和口頭查詢
Act as spokesperson for an organization and answer written and oral inquiries

* 協(xié)調(diào)內(nèi)部和外部觀眾的特別的宣傳活動和促銷活動
Co-ordinate special publicity events and promotions for internal and external audiences

* 協(xié)助編制小冊子，報告，簡報及其他材料
Assist in the preparation of brochures, reports, newsletters and other material

* 代表有才華的個體或具備特殊職業(yè)專門知識的個體的經(jīng)紀(jì)人行事。
Represent and act as an agent for talented individuals or individuals with specific occupational expertise

* 體育，文學(xué)，性能或其它合同的準(zhǔn)備或監(jiān)督編制。
Prepare or oversee preparation of sports, literary, performance or other contracts.

* 文學(xué)經(jīng)紀(jì)人專注于特定類型的代表作者和作家。節(jié)目代理商專門代表歌手，音樂家，演員或者其他表演者。體育經(jīng)紀(jì)人專門代表特定的運動員或運動隊。
Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.

## 1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)任職要求 Employment requirements - Immiknow NOC

* 通常需要業(yè)務(wù)營銷，公共關(guān)系，通信，新聞學(xué)，博物館學(xué)或到與特定的題材有關(guān)的學(xué)科的大學(xué)學(xué)位或大專文憑。
A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.

* 公共關(guān)系從業(yè)者可能需要APR（公共關(guān)系派駐）指定。
Practitioners in public relations may require an APR (Accredited in Public Relations) designation.

## 1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)附加信息 Additional information - Immiknow NOC

* 隨著不斷接受培訓(xùn)和經(jīng)驗積累，可能晉升為公共關(guān)系，通信和籌款等領(lǐng)域的管理職位。
Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.

## 1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)其他分類 Classified elsewhere - Immiknow NOC

* 作者和作家 Authors and writers [5121](5121)
* 會議和活動策劃 Conference and event planners [1226](1226)
* 營銷顧問（業(yè)務(wù)開發(fā)人員和營銷研究人員和顧問） Marketing consultants (in [4163](4163) Business development officers and marketing researchers and consultants )
* 公共關(guān)系經(jīng)理（廣告，市場營銷和公共關(guān)系經(jīng)理） Public relations managers (in [0124](0124) Advertising, marketing and public relations managers )

## 1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)職稱頭銜 All titles - Immiknow NOC

* 客戶經(jīng)理，廣告 account executive, advertising
* 演員代理 actor agent
* 廣告客戶經(jīng)理 advertising account executive
* 廣告客戶經(jīng)理 advertising account manager
* 廣告和促銷活動的協(xié)調(diào)員 advertising and promotions co-ordinator
* 廣告和促銷活動的專家 advertising and promotions specialist
* 廣告活動的組織者 advertising campaign organizer
* 廣告顧問 advertising consultant
* 廣告專家 advertising specialist
* 附屬電視臺關(guān)系管理員 affiliated stations relations administrator
* 代理人，演員 agent, actors
* 代理人，運動員 agent, athlete
* 代理人，職業(yè)生涯 agent, career
* 代理人，娛樂 agent, entertainment
* 代理人，音樂家 agent, musicians
* 代理人，表演 agent, performers
* 代理人，歌手 agent, singers
* 代理人，體育 agent, sports
* 代理人，人才 agent, talent
* 藝術(shù)教育家 - 博物館 art educator – museum
* 藝術(shù)家代理 artist agent
* 藝術(shù)代理 artistic agent
* 助理品牌經(jīng)理 - 廣告 assistant brand manager – advertising
* 助理新聞秘書 assistant press secretary
* 運動員代理人 athlete agent
* 運動員經(jīng)理 athletes manager
* 作者的代理人 author's agent
* 本書公關(guān) book publicist
* 拳擊啟動 boxing promoter
* 職業(yè)生涯代理人 career agent
* 鑄造代理人 casting agent
* 額外的鑄造代理人 casting agent for extras
* 通信顧問 communications adviser
* 通信顧問 communications consultant
* 通信專家 communications expert
* 通訊官 communications officer
* 通信專家 communications specialist
* 社區(qū)信息官 community information officer
* 顧問，廣告 consultant, advertising
* 協(xié)調(diào)員，信息服務(wù); co-ordinator, information service
* 協(xié)調(diào)員，媒體關(guān)系 co-ordinator, media relations
* 博物館教育人員 education officer, museum
* 娛樂代理 entertainment agent
* 事件營銷專家 event marketing specialist
* 融資總監(jiān) - 籌款 financing officer – fundraising
* 籌款人 fundraiser
* 籌款活動顧問 fundraising campaign consultant
* 籌款活動的組織者 fundraising campaign organizer
* 籌款顧問 fundraising consultant
* 籌款活動的組織者 fundraising organizer
* 信息咨詢員 information consultant
* 信息協(xié)調(diào)員 information co-ordinator
* 信息官 information officer
* 信息員，宣傳 information officer, publicity
* 信息官，娛樂協(xié)會 information officer, recreation association
* 信息服務(wù)協(xié)調(diào)員 information service co-ordinator
* 文學(xué)代理人 literary agent
* 經(jīng)理，運動員 manager, athletes
* 市場顧問-廣告 marketing consultant – advertising
* 營銷協(xié)調(diào)員 marketing co-ordinator
* 營銷專家 - 廣告 marketing specialist – advertising
* 媒體協(xié)調(diào)員 media co-ordinator
* 媒體活動協(xié)調(diào)員 media events co-ordinator
* 媒體關(guān)系協(xié)調(diào)員 media relations co-ordinator
* 媒體關(guān)系官員 media relations officer
* 博物館教育人員 museum education officer
* 博物館教育家 museum educator
* 音樂家代理 musicians agent
* 官員，公共關(guān)系 officer, public relations
* 組織者，廣告活動 organizer, advertising campaign
* 表演代理 performers agent
* 出版社代理 press agent
* 出版社代理，公共關(guān)系 press agent, public relations
* 新聞秘書 press secretary
* 新聞秘書，公關(guān) press secretary, public relations
* 產(chǎn)品經(jīng)理 - 營銷 product manager – marketing
* 推廣策略顧問 promotion strategies consultant
* 公共事務(wù)官員 public affairs officer
* 公關(guān)代理 public relations agent
* 公共關(guān)系顧問 public relations consultant
* 公共關(guān)系協(xié)調(diào)員 public relations co-ordinator
* 公關(guān)人員 public relations officer
* 公關(guān)人員 public relations practitioner
* 公共關(guān)系新聞代理 public relations press agent
* 公關(guān)新聞秘書 public relations press secretary
* 公共關(guān)系代表 public relations representative
* 公共關(guān)系專家 public relations specialist
* 公關(guān)專家 publicist
* 宣傳代理 publicity agent
* 宣傳協(xié)調(diào)員 publicity co-ordinator
* 宣傳信息官 publicity information officer
* 娛樂協(xié)會信息官 recreation association information officer
* 銷售和促銷活動的協(xié)調(diào)員 sales and promotions co-ordinator
* 歌手代理人 singers agent
* 專家 - 電子媒體廣告 specialist – e-media advertising
* 專家，廣告 specialist, advertising
* 發(fā)言人 spokesperson
* 體育經(jīng)紀(jì)人 sports agent
* 站關(guān)系管理員 stations-relations administrator
* 人才代理 talent agent
* 人才代表 talent representative
* 戲劇代理人 theatrical agent
* 戲劇業(yè)務(wù)代理 theatrical business agent
* 旅游信息官 tourism information officer
* 旅游信息技術(shù)員 tourism information technician